The inception of the CiFi concept stemmed from a father’s profound observation of his daughter’s anguish and his unwavering commitment to support her through her pain. Witnessing Ana’s struggle, he recognized the futility of imposing timelines or expectations on the healing process. Instead, he fostered an environment of open, honest communication and embraced the transformative power of creative process.
Understanding that healing is not a linear journey with a predetermined endpoint, Ana’s father embarked on a mission to create a platform that celebrated women’s empowerment and provided a space free from the burden of explanation.
For Mark, the emphasis was not on the end result but on the journey itself. He recognized the inherent value in the process of creating anything and sought to breathe life into a community that embraced imperfection and celebrated the beauty of authenticity. Through CiFi, Mark endeavored to empower women to realize their full potential , embrace their truths, and find solace in the shared experience of creative expression.